Agritechnica
In November 2023, Agritechnica returned to the heart of Hannover, Germany, once again proving its status as the world’s leading trade fair for agricultural machinery - and the numbers speak for themselves. 470,000 visitors from 149 countries, and almost 2,800 exhibitors from 53 nations. The theme of the event was “Green Productivity”, and every exhibitor went all out to showcase their innovations.
BPW has been attending Agritechnica for the last 30 years, using the platform to showcase its latest innovations and connect with farmers and industry leaders from all over the world.
The custom‑built BPW stand became a true hub for meetings and memorable experiences. Beyond its eye‑catching appearance, we placed great emphasis on hospitality and showing what makes BPW a trusted partner in agricultural transport solutions worldwide. A 40‑square‑metre LED wall, complete with sound system and projection, featured videos and images from our partners throughout the event.
We didn’t just present BPW’s latest innovations - we created interactive experiences for the visitors. Our digital solutions came to life on an interactive wall, demonstrating our sensor technology and the operation of ARC and AGRO HUB 2.0. As for physical exhibits, the AGRO Robust and the new weldable HP flexmodule were also on display at the stand. Experiences like these are exactly why Agritechnica holds such a special place for us - it’s where innovation meets real‑world connection, and where we can share our vision directly with those who use our products every day.
Over the years, Agritechnica has proven to be a fantastic platform for BPW to connect with both industry professionals and the farming community, exchange ideas, and present the latest technologies in agricultural transport and mobility. Being part of this event is always a special experience for our team, and 2025 will be no different. We can’t wait to welcome visitors and share what we have been working on over the past years, because for our partners, perfect is just enough.
